Media and Leadership- Learning The Persuasive Language of Media.(module #5)

When we watch this video it seems that from the beginning till end this advertisement appeals to only one brain- LIMBIC brain. Perfect song, sunny day and positive mood of man influence on me and I’m sure that all people who watch this video as well.
Before this video I didn’t have any information about this cigarette- “Kool”. But now I know about it and this advertisement appeals to my NEOCORTEX brain.
1. Big lie: This is a big lie. Cigarette never can be health-giving for people. Nobody can say even one positive side of cigarette. NEVER!!! All atmosphere of above can’t be thanks to cigarettes.
2. Hyperbole: “There’s only one way to play it”- it’s very funny and unbelievable. How it would be better if we could play saxophone just smoking…
3. Plain folks: Probably the man is very famous musician but shows himself as a folk man. He is very close to people. He helps to everyone around him. And all these thanks to “KOOL”.
4. Beautiful people: This man is really attractive. May be he is really musician but he looks like as Top model from the fashion magazine. This is a way how to attract females’ attention.:)
5. Repetition: One “breath” of cigarette- he helped lady to catch the dog, another “breath” of cigarette- let him relax and appeared on the scene with perfect performance. Again “THANKS TO CIGARETTE!”

This is the true. Persuasive technique is big power which pushes and helps to development. Even if sometimes there’re bad sides like cigarette and alcohol advertisements.